First, the facts...
Gone are the days when an agency’s main weapon was its candidate database.
With global online networking, crowd-sourcing, social recruiting and niche job boards, the games recruitment landscape has changed for good. Companies find it easier to hire direct than ever before and candidates have many more routes into employment.
To add value, agents must think outside the box and develop new tools, resources and strategies for reaching the top 5-10% of passive candidates in the market quickly and in innovative ways.
And it doesn’t end there, recruiters must help their clients build strong employer brands to win the talent race.
Some games recruiters have struggled to define their role in this new landscape. And when you consider that internal recruiters are mastering the technologies and methods used by agents every day, there’s no wonder they’re nervous.
How we broke the status quo
In 2011, we responded to these market changes and developed a unique approach to adding value for our clients and candidates in the recruitment process. Via our sister company, Games Jobs Direct we started offering fully integrated recruitment solutions combining our traditional search and selection services with targeted advertising and social recruiting to share our clients’ opportunities directly with a vibrant, games industry talent pool that’s global and growing daily. No stale databases here!
Through service innovation we became the only agency in the games industry offering several distinct routes to market for our clients without over-dependence on third party websites, tools and internal databases. Our clients can choose the approach that best suits them, whether it’s targeted advertising across our websites and communities, retained search, traditional contingency recruitment or a fully integrated approach (see our services). We also act as the outsourced talent acquisition function for rapidly expanding studios, taking control of their recruitment process and delivering entire teams of staff.
For candidates, we offer the richest diversity of opportunities both via our talent agents and directly from studios via our communities.
The resources our clients and candidates have access to are built in-house, for the games industry by our sister company Yoko Media and are as alive and dynamic as the industry itself. Like it so far?
So, what does this mean to you?
Studios – our Talent Agents may seem like Houdinis, but when you put the right tools in the hands of the right people, magic happens! Work with us and you’ll reach the top 5-10% of passive candidate talent in just a few steps. And you can do it in the way that suits you best!
Talent – do you want to work with an agent that’s at the forefront of the industry or one that's trailing behind? The top studios are working with us, so should you! Via our network of websites and talent agents, you’ll have access to the richest variety of opportunities, worldwide.
To wrap up
The games industry is full of innovation. We believe games recruiters have a responsibility to innovate too if they want to play a key role in the industry’s future.
That’s why we redefined games recruitment...and we’re just getting started!